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Are All Inbound Links Equal?
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Google and the other search engines use very complex mathematical formulas (algorithms) to determine how high up a site should come in the search results when a phrase is typed in. The search results vary over time, by search engine and by whereabouts in the world you are searching. Some experiments are also going on in the search engine world to use your previous searches as a clue to what you are likely to be looking for.
Inbound links to your site will generally help you in the search results but all inbound links are certainly not equal.
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