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A one way link is a link that points to your website without the need for you to point back to the other site.
The search engines generally view one way links as being more valuable than reciprocal links. The main reason for this is that they tend to be harder to get. So in the eyes of the search engines, harder to get means more valuable. Simple, huh?
There are a number of different ways to get one way links. Most of them involve some time and effort on your part but it is possible to delegate this kind of task to other people, using sites like Rentacoder once you start getting some money in.
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